How to Influence Decisions Without Being a Manipulative Jerk

Hey Fam,

Let’s get real: We all want to influence others.

It doesn’t matter if you’re pitching to investors, leading a team, or trying to get your kid to eat their veggies, being able to shape decisions is a superpower.

But here’s the million-dollar question:

How do you influence without being a manipulator?

I’ll tell you exactly how. But first, let’s debunk a myth:

Ethical influence isn’t about being soft or passive. It’s about being smart, strategic, and ultimately, human.

The secret?

It’s all about the psychology of decision-making and applying it with integrity.

I call it the SHAPE method: